The largest and most extensive advertising and publicity file, created by Lazarus, head of the Advertising Department between 1943 and 1948. Containing correspondence with producers and producers' representatives, exhibitors, newspapers, magazines, radio stations, trade papers, and publicity agents and exploitation teams, these files outline the entire process of advertising and publicizing motion pictures. Correspondence with persons within the corporation runs the typical gamut from purchasing to print scheduling, and from private screenings for exhibitors and media representatives to the in-house development of advertising campaigns.
